Blogs Shrink News Cycle
The CBS News blog, Public Eye, recently discussed the shrinking news cycle
Background
The Lexicon of New Media Terms defines news cycle: The rhythm of news services' deadlines and methods of reaching audiences (5 a.m. newspaper delivery, 5-6-10 p.m. news broadcasts, etc.)
Story
The CBS News blog, Public Eye, states: "The news cycle is shorter than it's ever been. If news happens at noon, savvy news consumers often know about it by 12:01. By 6:30, they've already absorbed news analysis, talking head debates, and endless reports about the event. "
A large part of this challenge comes from the blogosphere which presents media professionals with the opposite challenge. Blogs continue to fragment the media landscape, creating more opportunities for placement.
This leaves the nightly newscasts with a challenge: Should producers assume their viewers haven't seen the headlines, and orient their coverage accordingly? Or should they assume they have, and try to do something new?
Read full story.
Also see: Weblogs Threaten and Inform Traditional Journalism, and, The Power and Politics of Blogs
Media Tension: growing
Gravity: 50
Topics: News, Computers and Internet, Blogs, Blogging, Journalism, Media
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This is without question one of those unanswered questions of the universe.
Given the demographic skew of CBS News - read geriatric - it's safe to assume relatively few viewers will have already seen the material online.
For CNN, this would be a different story.
Clearly, the balancing act of one media organization will be necessarily different from that of any other by virtue of how online-savvy its audience is.
This is a story with many chapters yet to be written.
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