Sunday, November 20, 2005

Match.com Sued For "Date Bait" Scam

ONLINE DATE HUNTINGCOMMENTARY
"I guess if you have to ask...."

NEWSLINE
"Hiding behind Match.com's portrait of online success is a very big, very dirty secret ... Not everyone you meet and date through Match.com is just another Match.com member."

NEWSBYTE
Leading online matchmaker sued for bogus dating scam
NEW YORK, United States (AFP) - Match.com, one of the top Internet dating websites, has been accused of hiring people as "date bait" to go out with some of their one million customers to encourage them to keep paying for the service.

A Los Angeles racketeering lawsuit said the lonely hearts website secretly recruited people to send enticing emails to its customers and to go out on dates with them as a way of getting them to keep up their 30 dollars monthly subscription. Read full story.

TENSION: Bait
GRAVITY: Switch

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