Tuesday, December 20, 2005

AOL - Google Will Connect AIM, Google Talk, Content

BUSINESS/TECHNOLOGY

AOL GOOGLECOMMENTARY
Here's more news on this important partnership.

NEWSLINES
From Paid Content:
Google, AOL and Time Warner may choose to expand the new partnership to Time Warner's other advertising opportunities.

Some of the bullet points include:

-- creation of an AOL Marketplace, a white-label version of Google's ad technology, so AOL can sell search advertising directly to advertisers on AOL sites.
-- extension of the existing Europe agreement, including the right to extend the AOL Marketplace internationally.
-- making AOL content more accessible to Google web crawlers.
-- expanding display advertising across the Google network.
-- collaborating on video search.

Google wil be the only shareholder in AOL, which raises the question of whether AOL can sell additional equity without Google's permission. AOL retains "management control" and "full strategic flexibility" over AOL. Google gets "certain customary minority shareholder rights, including those associated with any future sale or public offering of AOL."

        NEWSBYTE
        (Details of above)
        UPDATE 2-Google takes 5 pct stake in AOL in new ad deal
        SAN FRANCISCO, Dec 20 (Reuters) - Google Inc. and America Online Inc. on Tuesday expanded their search and advertising alliance to include video and instant messaging, shutting out Microsoft Corp., which had fought hard for a deal with Time Warner Inc.'s AOL unit.

        TENSION: Google will take over the world
        GRAVITY: Googlesphere


        Tags: , , , , , , , , , , ,

        MAINTAIN THE TENSION: VISIT OUR ADVERTISERS

        234x60_moredeals_finds_weeklyspecials_ann_05
        AddThis Social Bookmark Button

        1 Comments:

        Blogger Matt said...

        Google will take over the world... but better Google than Microsoft!

        8:27 AM EST  

        Post a Comment

        << Home