AOL - Google Will Connect AIM, Google Talk, Content
BUSINESS/TECHNOLOGY
COMMENTARY
Here's more news on this important partnership.
NEWSLINES
From Paid Content:
Google, AOL and Time Warner may choose to expand the new partnership to Time Warner's other advertising opportunities.
Some of the bullet points include:
-- creation of an AOL Marketplace, a white-label version of Google's ad technology, so AOL can sell search advertising directly to advertisers on AOL sites.
-- extension of the existing Europe agreement, including the right to extend the AOL Marketplace internationally.
-- making AOL content more accessible to Google web crawlers.
-- expanding display advertising across the Google network.
-- collaborating on video search.
Google wil be the only shareholder in AOL, which raises the question of whether AOL can sell additional equity without Google's permission. AOL retains "management control" and "full strategic flexibility" over AOL. Google gets "certain customary minority shareholder rights, including those associated with any future sale or public offering of AOL."
COMMENTARYHere's more news on this important partnership.
NEWSLINES
From Paid Content:
Google, AOL and Time Warner may choose to expand the new partnership to Time Warner's other advertising opportunities.
Some of the bullet points include:
-- creation of an AOL Marketplace, a white-label version of Google's ad technology, so AOL can sell search advertising directly to advertisers on AOL sites.
-- extension of the existing Europe agreement, including the right to extend the AOL Marketplace internationally.
-- making AOL content more accessible to Google web crawlers.
-- expanding display advertising across the Google network.
-- collaborating on video search.
Google wil be the only shareholder in AOL, which raises the question of whether AOL can sell additional equity without Google's permission. AOL retains "management control" and "full strategic flexibility" over AOL. Google gets "certain customary minority shareholder rights, including those associated with any future sale or public offering of AOL."
NEWSBYTE
(Details of above)
UPDATE 2-Google takes 5 pct stake in AOL in new ad deal
SAN FRANCISCO, Dec 20 (Reuters) - Google Inc. and America Online Inc. on Tuesday expanded their search and advertising alliance to include video and instant messaging, shutting out Microsoft Corp., which had fought hard for a deal with Time Warner Inc.'s AOL unit.
TENSION: Google will take over the world
GRAVITY: Googlesphere
Tags: News, Computers and Internet, technology, America Online, AOL, New Media, online, Web2.0, Web 2.0, Microsoft, Yahoo, Google
MAINTAIN THE TENSION: VISIT OUR ADVERTISERS
(Details of above)
UPDATE 2-Google takes 5 pct stake in AOL in new ad deal
SAN FRANCISCO, Dec 20 (Reuters) - Google Inc. and America Online Inc. on Tuesday expanded their search and advertising alliance to include video and instant messaging, shutting out Microsoft Corp., which had fought hard for a deal with Time Warner Inc.'s AOL unit.
TENSION: Google will take over the world
GRAVITY: Googlesphere
Tags: News, Computers and Internet, technology, America Online, AOL, New Media, online, Web2.0, Web 2.0, Microsoft, Yahoo, Google
MAINTAIN THE TENSION: VISIT OUR ADVERTISERS
posted by Steven Moyer at 10:21 PM
1 Comments:
Google will take over the world... but better Google than Microsoft!
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