Predictions: What's Hot, What's Not of 2006
BEST OF 2005 LISTS
NEWSLINES
And the top five image winners and losers for 2005/2006 are:
HOT: Google, Oprah, eBay, Las Vegas, iPod
NOT: Britney Spears, United Airlines, Howard Stern, Hummer, The Apprentice (Donald Trump)
NEWSBYTE
Google, Oprah expected to be hot stuff in 2006
(USA Today) NEW YORK — High-tech and feel-good brands will stay hot in 2006, but an SUV brand and Britney Spears will not, say results of a consumer survey due out today rating brands and celebrities in the news.
The list of image winners and losers shows that Madison Avenue marketing cannot trump free publicity -- good or bad -- according to marketing firms Landor Associates and Penn Schoen & Berland. Their second-annual Newsmaker Brands survey asked 1,744 adult consumers to rank 61 of the biggest brand newsmakers of the year -- products and celebrities -- on their performance this year and prospects in the year ahead.
The biggest category on the rise was technology, with Google, eBay, Amazon, Yahoo, iPod and digital video recorders, or DVRs, among the top 10 predicted winners in the new year. Google tops the forecast for 2006, after finishing 2005 behind iPod, which is forecast as No. 5 in 2006. Read full story.
Chart: Brands in the news: Winners and losers
TENSION: Not or
GRAVITY: Hot
Tags: 2006, 2005
Global Tags: Washington DC, News and politics, News, Politics, Current Events, Current Affairs, Life
NEWSLINES
And the top five image winners and losers for 2005/2006 are:
HOT: Google, Oprah, eBay, Las Vegas, iPod
NOT: Britney Spears, United Airlines, Howard Stern, Hummer, The Apprentice (Donald Trump)
NEWSBYTE
Google, Oprah expected to be hot stuff in 2006
(USA Today) NEW YORK — High-tech and feel-good brands will stay hot in 2006, but an SUV brand and Britney Spears will not, say results of a consumer survey due out today rating brands and celebrities in the news.
The list of image winners and losers shows that Madison Avenue marketing cannot trump free publicity -- good or bad -- according to marketing firms Landor Associates and Penn Schoen & Berland. Their second-annual Newsmaker Brands survey asked 1,744 adult consumers to rank 61 of the biggest brand newsmakers of the year -- products and celebrities -- on their performance this year and prospects in the year ahead.
The biggest category on the rise was technology, with Google, eBay, Amazon, Yahoo, iPod and digital video recorders, or DVRs, among the top 10 predicted winners in the new year. Google tops the forecast for 2006, after finishing 2005 behind iPod, which is forecast as No. 5 in 2006. Read full story.
Chart: Brands in the news: Winners and losers
TENSION: Not or
GRAVITY: Hot
Tags: 2006, 2005
Global Tags: Washington DC, News and politics, News, Politics, Current Events, Current Affairs, Life
posted by Steven Moyer at 7:02 AM
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